You’re not alone if you feel like you don’t quite “get” Instagram marketing.
Surprisingly, the site may appear like nothing more than an opportunity to take snapshots and selfies.
What is the reality? Instagram is a vast goldmine for companies of all sizes and shapes. From social selling to community building and more, There’s a reason Instagram is so popular at the moment with both businesses and consumers alike.
But the, Instagram’s “simplicity” can be deceiving. Many companies struggle to grow or even adopt Instagram as a part of their social media strategy, and we understand why.
It’s not good for you to “wing it” on social media. It’s essential to have a clearly defined and actionable Instagram strategy to increase your presence and attract new customers.
That’s the reason we’ve put together this post. Below, we’ve broken down the Instagram marketing strategy guide to help you start your journey with the platform and learn the best practices to grow. You can buy followers on IG with Mr.Insta.
1. Defining your Instagram marketing goals and objectives on the platform
It might sound like an obvious choice, but you must be able to articulate why you’re on Instagram precisely.
Are you interested in creating leads? Making communities? Are you aware of your brand?
Making the goals for your social media presence isn’t just a matter of flimsy. The plans you set will affect everything, from content strategy to the amount of time you’re spending on the website.
There is no “right” or single goal you must commit to either. However, the return from Instagram is mainly dependent on your desired outcomes.
For instance, Crate and Barrel are one of the best examples of a brand that sells retail products. That Instagram strategy is focused on marketing through social media. The entire feed is centered around advertising their products and informing followers to visit their stores.
2. Optimizing your Instagram profile for engagement
There’s a good thing regarding creating your Instagram profile, Instagram is relatively easy to set up.
But there are a couple of minor things to look out for a while you build your profile.
Before you begin to think about creating content for Instagram, make sure you’ve checked the boxes below. This is true for both new profiles and companies looking to refine the quality of their Instagram marketing.
Convert to a company profile
First, you must ensure that you’ve changed your Instagram profile for an Instagram professional profile. This will allow you to add additional information, such as your company name, address, telephone number, and email address, to the bio on your Instagram bio.
Choose your brand’s creatives.
Though they’re easy to forget, your creatives for your brand are essential to your Instagram marketing plan.
Particularly specifically, specifically, your hashtags and your bio.
The procedure of making hashtags a hashtag isn’t required to be complicated. For example, many hashtags are usually a brand name or minor brand name variations.
Craft a compelling Instagram bio
Although it’s just 150 characters long, your Instagram bio is an excellent source for real estate.
It is your brand’s first impression to potential customers and followers. This is a chance to show your brand’s message and inspire followers to act.
It’s also the only platform where you can redirect Instagram users to your promotion or your website.
As part of your Instagram strategy, ensure that your bio has the following.
- Hashtag(s) that are related to your company
- Some call-to-action (“check this link,” “tag your photos”)
- A trackable link that lets you monitor the performance that you are seeing in your Instagram visitors (Clic.ly, Tap.bio, or Linktree are all excellent alternatives)
For instance, Whole Foods’ Instagram does each of these.
Select a profile photo that is ‘gram worthy.
Following our guidelines, for the sizes of images on social media, the Instagram profile photo is limited to just 110×110 pixels.
Translation? Simple, minimal, and high-resolution is the best ideal way to go.
3. Making content to post on Instagram that your clients will enjoy
Let’s dive into the specifics aspects of how you can implement your Instagram strategy.
This is the process of making content.
The idea of creative freedom comes upon its head. With so many options for what you could post, what do you do? Where should you begin?
We’ve highlighted a few specific Instagram marketing guidelines that show the kinds of content that are successful according to the best practices. Although they’re not necessarily the only types of content, you can create take these post types as the cornerstones that you can use for Instagram marketing.
It’s precisely what put Instagram onto the map.
Images feature some unique creative signature or design, be it a fantastic setting or colorful hues. These are the kind that makes posts with the potential to reel in “likes” and comments.
Photos of people
It could sound like a cliché; however, social media is social.
That’s why you need to focus your content strategy on individuals. In particular, highlight the human beings who help your company.
For instance, user-generated content and photos from customers are the mainstays of Instagram. Sharing such photos will allow you to showcase your happy customers and your product in a live context.
4. Uploading your content on Instagram to increase engagement
Let’s say that you have your content prepared to publish. What next?
Good question! Posting random posts won’t bring you anything good.
In the marketing plan for Instagram, make a note of the following before putting the next post.
Distinct captions should accompany every post you make. Even the tiniest of particulars of these captions could affect your engagement rate and whether or not your post can be found.
With more than 2,000 characters, you certainly have creativity. But, you’ll see that many companies take a “less is more” approach to their Instagram captions.
Whatever you’re saying or selling, mention a combination of the below when you write your descriptions.
- A call-to-action (a question, “check out our bio,” etc.)
- A little bit of personality (use Emojis, or use the conversational tone)
- Hashtags (including your brand-name hashtags, between one to five is considered the ideal)
5. Promoting your Instagram to keep it going
Whatever Instagram strategies you’re testing, most of your engagement is contingent on how you market yourself and your Instagram.
Customers and followers don’t pop on their own. Therefore, it is essential to place your Instagram at the forefront of the various marketing channels.
For instance, you can make an effort to feature your Instagram account on your website. If it’s social buttons or an Instagram feed displaying your followers’ pictures, your customers must know that you’re active on Instagram.